Idea
treatment
working title - 30 second advert showing LEGO set 70614 and all of its properties as well as 2 print based product
genre - 30 second advert and 2 print based products
target audience
the buyer for my product is
Age - 8 -13
gender - male
income - 1200
race - white
ethnicity- British
education - school
status - single
job - paper round
location - Birmingham / Liverpool
These also all relate to my target audience because these are the type of people that would look at the things that i have looked at such as older adverts because the channels that these are played on and the places where they are advertised are very full of young children such as the places stated above because the people that would see the advert i have looked at are typically young as well as there parents which is prefect due to what the product that i am trying to sell is.
Character breakdown - my main character is a young child running around playing with my product and showing of the features of it which is why i need a young persons hand which is needed so that my product relates to the audience of the person buying is they see some one of there age playing with it in an advert they are more likely to buy it as well as i can have a narrator making it look more epic and creative and grasp the kids imagination he would introduce the sets and to give the sets a story
name - nameless and faceless
age - 10
gender - boy
race - white
profession - unemployed
backstory - this is a young child who has just seen the advertisement for my product ( posters and trailers ) and he has just seen that the sets for the film have rushed down to the toy shop to get them and he has rushed home to play with them
visual elements -
lighting - my lighting is very bright and colorful because it needs to be colorful showing that it is fun as well as a bright and colorful advert is more engaging and nicer to watch then a dark and dull advert
as well as my advert will be a lot like the older advert which are bright and engaging making it feel happy and fun like they were making them want to buy
camera angels and movement - the camera angels i would probably use are mls ( medium long shot ) and mcu ( medium close up ) and cu ( close up ) because i want the camera to be focused on the product so that it takes up a large majority of the frame and for camera movement i wanted to do a 360 degrees of my built product showing its entirety i would also use a lot of zooms in this to make sure the cameras are focused on the product in the middle of the frame as well as i would use a birds eye at the beginning to show the pieces on the table at the start
editing - my editing would be a slow edit so that the shots are smooth and take a while to transition form one to another to ensure that i am making sure that i show of all of the main features of my toy and so that the kids that would watch letting there imagination go crazy with wanting them to buy and i feel like i can get that better if i am using a slower pace event though the first half of the advert would be sped up other wise my advert would be 40 to 50 minuets long.
setting - the location of my product is set in the garden of an ordinary family so that it is relate able for the children and parents apart from the opening which would be set in the house building the set leading in to them playing with it in the garden
props - there are not really any other props apart from the product that they would but i think there could be depending on my advert leads to and if there is need ed props it would not be much if anything it could be some ninja related item such as headbands or other items but i think that is unlikely but it is still a possibility
costume - there is no real costume in this but he clothes that are shown are just normal every day clothes as well as there is not really other possibility of this because there are not any people that are in the main frame of the shot just a lot of hands rather than whole people because i want to show the product being used rather then it be focused on the person using the product
graphics - i want to use some Japanese text down the side or in the corner of the frame to relate to the ninja and Japanese them that the product is based around as well as i might use some more graphics such as lightning which in the series and film it is his element and all if his vehicles dragons and powers are base around and what they are made of.
audio elements -
sound track - the music i would use is the background music and soundtrack from the film and TV series as well as i would find an epic hero sound track to add suspense and an epic story them around the vehicles and charterers
effects- i would have lightning and buzzing sound effects because the main characters elements and powers and elements are all based around electric and lightning as well as i would use other sound effect if i use other characters powers as well as i am going to use an evil laugh when the villain is introduced
music - the music i would use is the background music and soundtrack from the film and TV series as well as i would find an epic hero sound track to add suspense and an epic story them around the vehicles and charterers
rationale - i chose this idea because every since a young age i have loved Lego as a them and i own a very large collection at home as well as i love samurai and ninjas sou it was given that i would like ninjago also i have been dying to do some Lego related fro years and this seamed like the prefect opportunity but i think that this will turn out good if i have a passion for it and it i would be using a lot of skills for this such as improving my premier and Photoshop skills as well as including audition in parts also i would have more skills hands of the the camera and all of the aspects of the camera. as well as this increases my skill to involve multiple programs in a single scene which is helpful.
primary and secondary research-
my five channels
1 other Lego ninjago and Lego in general advert
2 survey
3 interview
4 questionnaire
5 web research
requirements and resources - the crew of my film is me for the people in the scene is me because it is just my hand if i can not find a kid also for the equipment would be a camera legs and the sound booth as well as for the location it will be set on a kitchen table which then leads into a garden where you see all the sets you have also there would not be any problems with my location because it is in my house
constraints and contingency - the only problems that i could have is possibly with my location if it dose not look right and it was to loud or the color was of but i have aback up plan with if it doesn't look right then i would use the studio as a set and film it in there because if the room is not right then i can green screen it but the only other issue would be requirement based which i can always reach out to a member of staff for help with which would simply resolve any issues that i would have.
legal and ethical considerations - i do not think that i could have any issues with my product but they could e issues whit any audio i use so if it is a copyright claimed then i would edit it and use non copyright music and sound effects but as far as my product goes i should be alright due to the fact that i plan on adding effects to it as well as the only thing would be the logo but yet again there always is something that i plan on doing
proposed schedule - the dead line is the 30th of November which is the submission deadline as i plan on the first week plotting and fully planning my idea so that i ma fully prepared and i am ready to film then second and third week is all filming and fourth week is fro editing
my research in advertisement has helped me get a detailed idea of what i want to produce and how i am going to do that as well as give me different ideas for that and i have Incorporated them and constantly changing and developing my ideas due to my research and i think that it has helped me tremendously because it has given me the idea to show of all of the other sets at home as well as how i want the building part to look like and what order of shots that i have and want so that my advert and idea comes out the way that i want it to.
for my final idea i chose to do a Lego advert around the recently made Lego ninjago movie lightning jet and i chose to do this because i have a large passion for Lego as a brand and especially for certain themes such as ninjago star wars lord of the rings Indiana Jones and many more and i always wanted to do a project around a Lego product so i decided to do it know because it seamed like the best and prefect opportunity and i own a lot of the range so i decided to go through and do it because it seamed to good and Lego is a product that you can crate an engaging and entertaining advert around and i believe that i can do this and i think that it would be good . and this was my first idea and i did consider other but i decided to go with something that i am passionate about.
working title - 30 second advert showing LEGO set 70614 and all of its properties as well as 2 print based product
genre - 30 second advert and 2 print based products
target audience
the buyer for my product is
Age - 8 -13
gender - male
income - 1200
race - white
ethnicity- British
education - school
status - single
job - paper round
location - Birmingham / Liverpool
These also all relate to my target audience because these are the type of people that would look at the things that i have looked at such as older adverts because the channels that these are played on and the places where they are advertised are very full of young children such as the places stated above because the people that would see the advert i have looked at are typically young as well as there parents which is prefect due to what the product that i am trying to sell is.
Character breakdown - my main character is a young child running around playing with my product and showing of the features of it which is why i need a young persons hand which is needed so that my product relates to the audience of the person buying is they see some one of there age playing with it in an advert they are more likely to buy it as well as i can have a narrator making it look more epic and creative and grasp the kids imagination he would introduce the sets and to give the sets a story
name - nameless and faceless
age - 10
gender - boy
race - white
profession - unemployed
backstory - this is a young child who has just seen the advertisement for my product ( posters and trailers ) and he has just seen that the sets for the film have rushed down to the toy shop to get them and he has rushed home to play with them
visual elements -
lighting - my lighting is very bright and colorful because it needs to be colorful showing that it is fun as well as a bright and colorful advert is more engaging and nicer to watch then a dark and dull advert
as well as my advert will be a lot like the older advert which are bright and engaging making it feel happy and fun like they were making them want to buy
camera angels and movement - the camera angels i would probably use are mls ( medium long shot ) and mcu ( medium close up ) and cu ( close up ) because i want the camera to be focused on the product so that it takes up a large majority of the frame and for camera movement i wanted to do a 360 degrees of my built product showing its entirety i would also use a lot of zooms in this to make sure the cameras are focused on the product in the middle of the frame as well as i would use a birds eye at the beginning to show the pieces on the table at the start
editing - my editing would be a slow edit so that the shots are smooth and take a while to transition form one to another to ensure that i am making sure that i show of all of the main features of my toy and so that the kids that would watch letting there imagination go crazy with wanting them to buy and i feel like i can get that better if i am using a slower pace event though the first half of the advert would be sped up other wise my advert would be 40 to 50 minuets long.
setting - the location of my product is set in the garden of an ordinary family so that it is relate able for the children and parents apart from the opening which would be set in the house building the set leading in to them playing with it in the garden
props - there are not really any other props apart from the product that they would but i think there could be depending on my advert leads to and if there is need ed props it would not be much if anything it could be some ninja related item such as headbands or other items but i think that is unlikely but it is still a possibility
costume - there is no real costume in this but he clothes that are shown are just normal every day clothes as well as there is not really other possibility of this because there are not any people that are in the main frame of the shot just a lot of hands rather than whole people because i want to show the product being used rather then it be focused on the person using the product
graphics - i want to use some Japanese text down the side or in the corner of the frame to relate to the ninja and Japanese them that the product is based around as well as i might use some more graphics such as lightning which in the series and film it is his element and all if his vehicles dragons and powers are base around and what they are made of.
audio elements -
sound track - the music i would use is the background music and soundtrack from the film and TV series as well as i would find an epic hero sound track to add suspense and an epic story them around the vehicles and charterers
effects- i would have lightning and buzzing sound effects because the main characters elements and powers and elements are all based around electric and lightning as well as i would use other sound effect if i use other characters powers as well as i am going to use an evil laugh when the villain is introduced
music - the music i would use is the background music and soundtrack from the film and TV series as well as i would find an epic hero sound track to add suspense and an epic story them around the vehicles and charterers
rationale - i chose this idea because every since a young age i have loved Lego as a them and i own a very large collection at home as well as i love samurai and ninjas sou it was given that i would like ninjago also i have been dying to do some Lego related fro years and this seamed like the prefect opportunity but i think that this will turn out good if i have a passion for it and it i would be using a lot of skills for this such as improving my premier and Photoshop skills as well as including audition in parts also i would have more skills hands of the the camera and all of the aspects of the camera. as well as this increases my skill to involve multiple programs in a single scene which is helpful.
primary and secondary research-
my five channels
1 other Lego ninjago and Lego in general advert
2 survey
3 interview
4 questionnaire
5 web research
requirements and resources - the crew of my film is me for the people in the scene is me because it is just my hand if i can not find a kid also for the equipment would be a camera legs and the sound booth as well as for the location it will be set on a kitchen table which then leads into a garden where you see all the sets you have also there would not be any problems with my location because it is in my house
constraints and contingency - the only problems that i could have is possibly with my location if it dose not look right and it was to loud or the color was of but i have aback up plan with if it doesn't look right then i would use the studio as a set and film it in there because if the room is not right then i can green screen it but the only other issue would be requirement based which i can always reach out to a member of staff for help with which would simply resolve any issues that i would have.
legal and ethical considerations - i do not think that i could have any issues with my product but they could e issues whit any audio i use so if it is a copyright claimed then i would edit it and use non copyright music and sound effects but as far as my product goes i should be alright due to the fact that i plan on adding effects to it as well as the only thing would be the logo but yet again there always is something that i plan on doing
proposed schedule - the dead line is the 30th of November which is the submission deadline as i plan on the first week plotting and fully planning my idea so that i ma fully prepared and i am ready to film then second and third week is all filming and fourth week is fro editing
my research in advertisement has helped me get a detailed idea of what i want to produce and how i am going to do that as well as give me different ideas for that and i have Incorporated them and constantly changing and developing my ideas due to my research and i think that it has helped me tremendously because it has given me the idea to show of all of the other sets at home as well as how i want the building part to look like and what order of shots that i have and want so that my advert and idea comes out the way that i want it to.
for my final idea i chose to do a Lego advert around the recently made Lego ninjago movie lightning jet and i chose to do this because i have a large passion for Lego as a brand and especially for certain themes such as ninjago star wars lord of the rings Indiana Jones and many more and i always wanted to do a project around a Lego product so i decided to do it know because it seamed like the best and prefect opportunity and i own a lot of the range so i decided to go through and do it because it seamed to good and Lego is a product that you can crate an engaging and entertaining advert around and i believe that i can do this and i think that it would be good . and this was my first idea and i did consider other but i decided to go with something that i am passionate about.
Comments
Post a Comment